Work

Pour une approche individuelle des processus de persuasion publicitaire

Year: 1993

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737019300800303

Author: Sandrine Falcy

Language: French

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987508563

FWCI: 1.43

Cites: 66

Cited by: 14

Related to: 10