Work

Contemporary Marketing Practices research program: a review of the first decade

Year: 2008

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620810850191

Authors: Roderick J. Brodie, Nicole E. Coviello, Heidi Winklhofer

Institutions: University of Auckland, University of Nottingham

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987523747

FWCI: 21.86

Cites: 82

Cited by: 101

Related to: 10