Work

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Year: 1991

Type: article

Source: Management Decision

DOI: 10.1108/00251749110139106

Author: Christian Grönroos

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987634503

FWCI: 14.26

Cites: 16

Cited by: 404

Related to: 10