Work

Price as a Quality Cue in Industrial Buying

Year: 1981

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02721985

Author: David R. Lambert

Institution: Case Western Reserve University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987645155

FWCI:

Cites: 20

Cited by: 16

Related to: 10