Work

A Comparison of Associational and Claimless-Informational Advertising in Russia

Year: 2006

Type: article

Source: Journal of East-West Business

DOI: 10.1300/j097v12n01_03

Authors: Ludmilla Gricenko Wells, Stuart Van Auken

Institution: Florida Gulf Coast University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987648240

FWCI: 2.732

Cites: 38

Cited by: 7

Related to: 10