Work

Consumer Packaged Goods in the United States: National Brands, Local Branding

Year: 2007

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.44.1.4

Authors: Bart J Bronnenberg, Sanjay K Dhar, Jean-Pierre Dubé

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987694146

FWCI: 29.52

Cites: 33

Cited by: 115

Related to: 10