Work

Book Review: Selling: Principles and Methods

Year: 1976

Type: book-review

Source: Journal of Marketing

DOI: 10.1177/002224297604000433

Authors: Ronald B. Marks, Carlton A. Pederson, Milburn D. Wright

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987739666

Cites:

Cited by: 37

Related to: 10