Identifying target green 3C customers in Taiwan using multiattribute utility theory
Year: 2009
Type: article
Study design: Observational Study
Source: Expert Systems with Applications
Authors: Miao-Ling Wang, Tsai-Chi Kuo, Jia-Wen Liu
Institution: Minghsin University of Science and Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: National Science Council
OpenAlex ID: W1988018697