Work

Using product, brand and purchasing involvement for retail segmentation

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/s0969-6989(96)00048-3

Authors: Lawrence S. Lockshin, Anthony L. Spawton, Gerrard Macintosh

Institutions: University of South Australia, University of Manitoba, The University of Adelaide

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1988139016

FWCI: 7.997

Cites: 29

Cited by: 299

Related to: 9