Work

An investigation into the switching process in retail banking services

Year: 2001

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/02652320110400888

Authors: Mark Colgate, Rachel Hedge

Institution: University of Auckland

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1988444315

FWCI: 8.203

Cites: 34

Cited by: 284

Related to: 10