Work

Development and Testing of a Model of Consideration Set Composition

Year: 1991

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379102800405

Authors: John H. Roberts, James M. Lattin

Institutions: UNSW Sydney, Stanford University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1988540086

FWCI: 21.13

Cites: 32

Cited by: 668

Related to: 10