Work

The relationship between business orientations and brand performance

Year: 2011

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555851111183093

Authors: Liem Viet Ngo, Aron O'Cass

Institutions: UNSW Sydney, University of Tasmania

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1989079277

FWCI: 4.628

Cites: 120

Cited by: 23

Related to: 10