Work

Store-evoked affect, personalities, and consumer emotional attachments to brands

Year: 2009

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2009.10.018

Authors: Ulrich R. Orth, Yonca Limon, Gregory Rose

Institutions: Christian-Albrechts-Universität zu Kiel, University of Washington Tacoma

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1989280076

FWCI: 12.44

Cites: 39

Cited by: 173

Related to: 10