Work

Criticizing the critics of advertising: towards a sociological view of marketing

Year: 1981

Type: article

Source: Media Culture & Society

DOI: 10.1177/016344378100300102

Author: Michael Schudson

Institution: University of California San Diego

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1989477620

FWCI: 4.642

Cites: 11

Cited by: 21

Related to: 10