Work

Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice

Year: 2013

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421311321013

Authors: Eyal Gamliel, Ram Herstein

Institutions: Ruppin Academic Center, Lander Institute

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1989536079

FWCI: 4.943

Cites: 41

Cited by: 11

Related to: 10