Work

Two-sided advertising: A meta-analysis

Year: 2006

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2005.11.001

Author: Martin Eisend

Institution: Freie Universität Berlin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1989698229

FWCI: 2

Cites: 93

Cited by: 305

Related to: 10