Work

A Study of Consumers' Cognitive Structure for Cigarette Brands

Year: 1970

Type: article

Source: The Journal of Business

DOI: 10.1086/295265

Author: David Klahr

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1989717034

FWCI: 31.91

Cites:

Cited by: 18

Related to: 10