Work

Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements

Year: 2014

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2014.970823

Author: Katharina Hutter

Institution: Technische Universität Dresden

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1989777751

FWCI: 6.398

Cites: 46

Cited by: 36

Related to: 10