Work

Marketing as Innovation the Eighth Paradigm

Year: 1986

Type: article

Source: Journal of Management Studies

DOI: 10.1111/j.1467-6486.1986.tb00433.x

Author: Kenneth Simmonds

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1989868232

FWCI: 3.593

Cites: 111

Cited by: 59

Related to: 10