Work

Media Advertising Usage by Professionals: What We Know 20 Years Later

Year: 1998

Type: article

Source: Journal of Professional Services Marketing

DOI: 10.1300/j090v16n01_06

Author: Boris W. Becker

Institution: Oregon State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1989951748

FWCI: 6.364

Cites: 23

Cited by: 8

Related to: 10