Work

Divide and prosper? When partitioned prices make sense

Year: 2012

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421211203150

Author: Edwin Love

Institution: Western Washington University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990049902

FWCI: 3.644

Cites: 25

Cited by: 10

Related to: 10