Work

Guanxi vs. relationship marketing: Exploring underlying differences

Year: 2005

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2005.08.002

Author: Cheng Lu Wang

Institution: University of New Haven

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990081965

FWCI: 20.58

Cites: 38

Cited by: 445

Related to: 10