Work

O customer, where art thou?

Year: 2004

Type: article

Source: Business Horizons

DOI: 10.1016/s0007-6813(04)00049-7

Author: Stephen Brown

Institution: University of Ulster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1990222751

FWCI: 9.896

Cites: 40

Cited by: 26

Related to: 10