Work

Consumers' Perception and Misperception of Market Leadership and Market Pioneership

Year: 2003

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2003.9728238

Authors: Michael A. Kamins, Frank H. Alpert, Lars Perner

Institutions: University of Southern California, Griffith University, San Diego State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990230581

FWCI: 2.652

Cites: 41

Cited by: 18

Related to: 10