Work

A Green Picture is Worth A Thousand Words?: Effects of Visual and Textual Environmental Appeals in Advertising and the Moderating Role of Product Involvement

Year: 2015

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2014.971209

Authors: Fei Xue, Sidharth Muralidharan

Institutions: University of Southern Mississippi, Southern Methodist University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990235334

FWCI: 8.281

Cites: 58

Cited by: 68

Related to: 10