Work

What You Always Wanted to Know about Marketing Strategy...But Were Too Confused to Ask

Year: 1992

Type: article

Source: Management Decision

DOI: 10.1108/00251749210017335

Authors: Gael McDonald, Christopher Roberts

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990242843

FWCI: 1.106

Cites: 3

Cited by: 13

Related to: 10