Work

The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness

Year: 2004

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2004.10505163

Authors: John M. McGrath, Chad Mahood

Institutions: Pennsylvania State University, University of Pittsburgh, University of Pittsburgh at Johnstown, University of California, Santa Barbara

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990243187

FWCI: 4.963

Cites: 45

Cited by: 26

Related to: 10