Work

Investigating the Idiosyncratic Nature of Brand Value

Year: 2007

Type: article

Study design: Observational Study

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/s1441-3582(07)70045-9

Author: Karen W. Miller

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990273241

FWCI: 5.903

Cites: 111

Cited by: 15

Related to: 10