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Comment se positionnent les marques de luxe

Year: 1991

Type: article

Source: Revue française du marketing

Author: Élyette Roux

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W199032095

FWCI:

Cites:

Cited by: 18

Related to: 10