Work

The birth of consumer behavior: motivation research in the 1940s and 1950s

Year: 2013

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/17557501311316833

Author: Ronald A. Fullerton

Institution: American University of Nigeria

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990487914

FWCI: 9.905

Cites: 32

Cited by: 48

Related to: 10