Work

Pricing display ads and contextual ads: Competition, acquisition, and investment

Year: 2008

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2008.06.001

Authors: Yung-Ming Li, Jhih-Hua Jhang-Li

Institution: National Yang Ming Chiao Tung University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990519637

FWCI: 2.185

Cites: 61

Cited by: 14

Related to: 10