Work

Advertising's New Audiences

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367390300

Authors: Elena S. Millan, Banwari Mittal

Institutions: University of Oxford, University of Pittsburgh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990591607

FWCI: 3.801

Cites: 41

Cited by: 16

Related to: 10