Work

Advertising budgeting practices in agribusiness: The case of farmer cooperatives

Year: 1997

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/s0019-8501(96)00074-0

Authors: Morgan P. Miles, John B. White, Linda S. Munilla

Institution: Georgia Southern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990602647

FWCI: 1.566

Cites: 35

Cited by: 18

Related to: 10