Work

Application of Benefit Segmentation to a Generic Product Study in Clothing and Textiles

Year: 1986

Type: article

Study design: Observational Study

Source: Home Economics Research Journal

DOI: 10.1177/1077727x8601400402

Authors: Eleanor Kelley, Carla McDonough Strother, David Blouin, Cynthia Crouch

Institutions: Louisiana State University, Louisiana State University Agricultural Center

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990639034

FWCI: 4.928

Cites: 26

Cited by: 9

Related to: 10