Work

One day, one goal? PUMA, corporate philanthropy and the cultural politics of brand ‘Africa’1

Year: 2009

Type: article

Source: Sport in Society

DOI: 10.1080/17430430903377961

Author: Michael D. Giardina

Institution: University of Illinois Urbana-Champaign

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990640998

FWCI: 5.178

Cites: 17

Cited by: 17

Related to: 10