Work

Do higher face‐value coupons cost more than they are worth in increased sales?

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420510624530

Authors: Somjit Barat, Audhesh K. Paswan

Institution: University of North Texas

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990644695

FWCI: 3.821

Cites: 31

Cited by: 21

Related to: 10