Work

Effectiveness in marketing planning

Year: 1983

Type: article

Source: Strategic Management Journal

DOI: 10.1002/smj.4250040102

Author: Gordon E. Greenley

Institution: University of Staffordshire

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990652965

FWCI: 8.918

Cites: 7

Cited by: 27

Related to: 10