Work

Segmenting Demand for Long-Term Care Insurance Among Mature Consumers

Year: 2009

Type: article

Study design: Observational Study

Source: Services Marketing Quarterly

DOI: 10.1080/15332960903408542

Authors: George P. Moschis, S. Todd Weaver

Institution: Georgia State University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1990875446

FWCI: 3.107

Cites: 11

Cited by: 10

Related to: 10