Work

The Strategic Meaning of Ingredient Brands: A Resource-Based Analysis

Year: 2009

Type: article

Source: Asian Journal of Marketing

DOI: 10.3923/ajm.2010.1.16

Authors: C. Linder, S. Seidenstri

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W1990880405

FWCI: 7.258

Cites: 51

Cited by: 13

Related to: 10