Work

An Invitation to Participate in Affairs of the Journal of Macromarketing

Year: 1981

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/027614678100100101

Author: George Fisk

Institution: Syracuse University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990908393

FWCI: 2.378

Cites: 6

Cited by: 113

Related to: 10