Work

Fanatical consumers: towards a framework for research

Year: 2000

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760010335349

Authors: James Redden, Carol J. Steiner

Institution: Monash University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990914243

FWCI: 1.246

Cites: 41

Cited by: 114

Related to: 10