Work

Using implicit methods to develop an objective measure of media brand engagement

Year: 2014

Type: article

Source: International Journal of Market Research

DOI: 10.2501/ijmr-2014-004

Authors: Gemma Calvert, Eamon Fulcher, Geraldine Fulcher, Pauline Foster, Helen Rose

Institutions: Nanyang Technological University, University of the West of England

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1991228153

FWCI: 7.464

Cites: 19

Cited by: 22

Related to: 10