Work

From Apple to Omega: an analysis of brand placement in 2010 top-earning films

Year: 2015

Type: article

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2014.980037

Authors: Michael Devlin, Justin Combs

Institutions: DePaul University, University of Alabama

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1991361508

FWCI: 3.308

Cites: 32

Cited by: 10

Related to: 10