Work

Advertising in Consumer Goods Industries: Durability, Economies of Scale, and Heterogeneity

Year: 1989

Type: article

Source: The Journal of Law and Economics

DOI: 10.1086/467173

Author: Lacy Glenn Thomas

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1991542573

FWCI: 7.862

Cites: 30

Cited by: 48

Related to: 10