Work

Does Winning Advertising Awards Pay?: The Australian Experience

Year: 1995

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1995.12466992

Authors: Michael Jay Polonsky, David S. Waller

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W199163262

FWCI: 4.061

Cites: 15

Cited by: 41

Related to: 10