Work

Identitätsorientiertes Markencontrolling — Grundlagen und konzeptionelle Ausgestaltung

Year: 2002

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-92976-1_17

Authors: Heribert Meffert, Martin Koers

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W199164834

FWCI: 19.22

Cites: 25

Cited by: 30

Related to: 10