Work

Brand attributes – ‘distribution outlets’ in the mind

Year: 2003

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/1352726032000088896

Author: Jenni Romaniuk

Institution: University of South Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1991815577

FWCI: 2.652

Cites: 32

Cited by: 40

Related to: 10