Work

Performance effects of involving lead users and close customers in new service development

Year: 2012

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876041211266440

Authors: Pilar Carbonell, Ana I. Rodriguez‐Escudero, Devashish Pujari

Institutions: York University, Universidad de Valladolid, McMaster University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1991850290

FWCI: 14.59

Cites: 76

Cited by: 60

Related to: 10