Work

Customer retention is not enough

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760510700041

Authors: Stephanie Coyles, Timothy C. Gokey

Institution: McKinsey & Company (United States)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992018920

FWCI: 56.11

Cites:

Cited by: 188

Related to: 10