Work

Contextualising brand consumption experiences: a multi-modal enabling technique

Year: 2014

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-01-2014-0003

Authors: Sandy Bulmer, Margo Buchanan-Oliver

Institutions: Massey University, University of Auckland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992054876

FWCI: 3.004

Cites: 50

Cited by: 7

Related to: 10